directed by Jan Zajíček
agency: VCCP Prague
This campaign for Unilever was prepared by VCCP, Prague and shot by our skilled and witty director Jan Zajíček and his team player Jiří Málek behing the camera. It was voted the best campaign of the 9th week of 2018 by the media gurus of the internet. Yeah!
The script draws on the morning slips and slides, presenting quite a few of the little things that could turn an innocent morning into a nightmare. Except for Creme Bonjour. The contrasting visual is supported by music, so if you haven’t noticed, play it once more and you’ll get what we mean.
We always insisted that music was a crucial part of the commercial business. Shot on one location within one day. That’s how we roll. And yes, it was a smooth shoot. What else could it be considering the product.