directed by Luboš Vacke
agency: WMC | Grey
We are fans of unusual projects so this new spot for www.jic.cz was a challenge we gladly accepted from the WMC | Grey agency. Introducing a city and its perks in less than a minute. Presenting a place to live and to love specially if you are big on technology and new business, enjoy history, culture and active lifestyle.Three shooting days on various locations around the region and 1 studio day with postproduction in mind.
Applying new technology like using a chair instead of a dolly… and other fun things all under Luboš Vacke’s direction.